The Chaparro blend honors a small but tough man who taught me one of life’s simplest truths—just show up. Chaparro was one of my dad’s most loyal gardeners, a hard worker who faced addiction, homelessness, and more than his share of hard times. Yet he never complained. He never quit. He just kept showing up. His story is a reminder that small wins count, progress is built step by step, and grit isn’t about size—it’s about heart.
Before the world wakes up, the work begins. This post explores the quiet power of roasting coffee alone — not in loneliness, but in purpose-filled solitude. It’s a reminder that meaningful things don’t always need an audience. Crafted in silence, meant to connect.
This blog is for anyone who wants to grow, try, build, or even just learn by watching someone else fail first. You will hear the expression “I got you” more than once in my posts because I want you to know it’s a safe space to always ask with no judgment. Heck, someone once just did and went with it, and maybe was never told they were wrong but later it became gospel.
When I first really got into coffee, I could never remember the difference between fine, medium, and coarse grinds. Coffee wasn’t my job — it was my ritual. Every morning, I was in a rush, just trying to make something drinkable before work.But I learned the hard way that the devil is in the details — especially grind size. It makes or breaks your brew. So, I wrote this guide for the old version of me — and maybe for you too.
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You can hit up support@goodshellcoffee.com for just about anything. We’re a small crew, but we give a damn—and we’ll make it right.
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a little about us!
GoodShell stands for a solid foundation, the kind everything meaningful is built on. It’s where strength begins, where roots take hold, and where the grind becomes growth. That belief shapes every roast we craft.
We’re first-generation roasters raised on grit, tough love, and the legacy of those who worked with their hands. From the Sonoran Desert, we roast with purpose—honoring the past while fueling what’s ahead.
GoodShell Coffee is for the builders, the dreamers, and the everyday people laying their own path forward. Because every journey needs a strong start—and a damn good cup to go with it.
Our mission
To fuel the everyday grind with intention, offering strength, pause, and connection in every cup. We stand for those laying new foundations, carrying dreams forward one small, steady step at a time.
GoodShell isn’t just coffee. It’s a tribute. A daily reminder that foundation matters. That strength isn’t loud. And that progress doesn’t always roar—sometimes it shows up quiet, steady, and made by hand.